Just sat down to watch one of my favourite shows, “letters and numbers”.

And heard David Astle explaining what a “sockdolager” is.

Turns out, it is a very useful concept to know.

I hope your 2012 turns out to be a real sockdolager!

The 3 shades of meaning are:

1. Something unusually large

2. A decisive reply

3. A heavy, finishing blow e.g. His right jab is a real sockdolager

It reminded me that when negotiating – whether a small personal matter or a large business contract, it often helps to start small.

Establish an environment of agreement. Help the other party say “yes” to you.

Only once they are used to saying yes to you, is it time to unleash your sockdolager.

Sock it to ’em!

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