Attracting Younger Members Masterclass

The Attracting Younger Members Masterclass with Seth Brooks live from Portland, Oregon was amazing!
Seth revealed his secrets for reaching 5-10,000 young people every week
How he doubled a young adults group in less than 60 days
Where young people gather (online and offline) so you can reach large numbers easily and instantly
Leadership Lessons for Growing Organisations

and literally, much, much more!

Aaaaaand because I love you, I’ve made the replay available.

Oh yeah, and it’s FREE!

Simply, go to our ShazMedia channel to register and you can access the replay immediately.

 

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Finding Hidden Treasures

We all know appearances can be deceiving. But should they be?

If you watch Superman, you’d have to answer yes.

Superman super hiddenMost of the world only sees Superman’s heroic deeds meeting other’s needs – his instagram feeds.

But Clark Kent is the one who earns the money. Think about that for a minute… He’s slaving away at his desk, most of the day, most of the year, being boring old Clark. And getting paid.

Superman is merely the part-time volunteer.  Clark is the full-time worker.

I think all of our lives are a bit like that. Most people who only know me via social media, can’t work out how I earn money because I’m never selling, I’m just superheroing.

I’d worked in media before, at newspapers and radio stations, but it was when I first started working in television, that I began to understand the phrase “the magic of television”.

Television rarely shows you the boring bits. It’s called SHOW business for a reason – they’re always putting on a show. And that show hides the boring bits and bad news… the business.

Understanding what to hide and what not to, is a key skill in media.

And it’s the key skill that Jesus addresses in Matthew 6 when he shows people how to get maximum rewards from the same activity; it’s often by hiding what you’re doing.

It’s not a case of not being authentic, quite the opposite. It’s a case of not doing things with the primary motivation of putting on a show – the performance, the being seen, is a type of reward, but it robs you of the true reward.

There are two different kinds of deceiving appearances; hypocrisy and intimacy. One draws attention to how good you are and how bad others are. The other uncovers yourself before God and lovingly covers over the sins of others.

When Jesus told stories about heaven, it was often also about the hidden… a pearl buried in a field, a seed sown in soil. Most of the most precious things in this world have to be searched for – pearls, gold, oil … none of them are freely found on the surface.

I find it interesting that angels are often so “deceptive” the we are encouraged to be hospitable to everyone because it’s possible to be completely unaware that you are entertaining angels.

Even if your business is struggling, don’t judge a book by its cover. Your business has hidden treasures in it. Some people, especially media people, are practiced in seeing the hidden things that others are completely unaware of. It’s like they have Superman’s x-ray vision.

If you want to start working with me to uncover your hidden treasures, email MissShazJones@gmail.com and let’s turn this show into a business!

5 Profit Lessons From Silicon Valley

For as long as I can remember I’ve always had a propensity to teach. Even before I started school, I somehow knew that a teacher stood out the front and talked while everyone else listened. I wanted to be the person others listened to. As a four year old it had nothing to do with money or profits, I just enjoyed teaching. So I would line up all my dolls and teach them. Inevitably, they were naughty (I don’t know where I picked up such a foreign concept from 😉 so I would smack their tiny, plastic bottoms!

Two weeks ago I spent time in Silicon Valley and I didn’t sit in a classroom, but I learned lessons that I’d never heard anyone else talk (or write) about.

  1. Size Matters
    The most overwhelming first impression was how HUGE everything was. I felt really tiny all of a sudden, like a four year old in a world of adults. Google, Facebook and Apple all have massive properties. I knew they were global companies and that their headquarters would be big. But there is not just one large building, there is campus after campus, building after building, facility after facility. At Google for example, you’ll need a cycle to move between all the locations which sprawl out over Mountain View.
    Creating a sense of scale, helps profits by giving your customers confidence.
  2. Security Matters
    These tech giants are not just concerned with keeping their software secure, they all have a very visible army of security guards physically protecting their properties. You are not allowed into any of their buildings. You are instructed to just take a photo and move on. And it’s even more pronounced in Silicon Beach (in Los Angeles’ Venice Beach area). Google’s offices don’t even have a logo. And Snapchat’s headquarters has no logo, frosted glass windows and security guards.
    Creating a sense of security, helps profits by giving your employees a sense of confidence.
  3. Real Estate Matters
    Google especially, and to a lesser extent Facebook and Apple have leveraged their income streams into successful investments in real estate. Google owns much more real estate than the offices that their more than 50,000 employees turn up to every weekday. In fact, they own more than 10% of all real estate in the neighborhood. There are places you can stand in Silicon Valley where Google is the owner of everything as far as the eye can see.
    Creating a sense of permanency, helps profits by giving your investors a sense of confidence.
  4. Education Matters
    Facebook is the favourite choice of the big three, especially among women, who want to work with Sheryl Sandberg, and everyone who wants a healthy work/life balance (the sprawling employee carpark is empty on the weekend). Apparently, for every one job opening at Facebook, an average of 10,000 applications pour in. Apple has a reputation for attracting those who love design and want to be the best, but different… even though there is a lot of pressure and constant deadlines. Google has high pressure deadlines too. I was told that “Push” is the favourite word of managers there. And the carpark is sadly full on the weekend. But it is the place you go, if you want to get the best training and development. The Education you receive at Google is *almost* as good as students receive at the nearby campus of Stanford University. All three of the giants benefit from this local pool of students where the campus is packed with motivational banners saying things like “Change the world!”
    Creating a culture of learning helps profits by giving suppliers a sense that you will continue growing.
  5. Location Matters
    I once read that the quickest way to acquire any skill is by association. I’ve read many times that you are the sum of the five people who most associate with. That’s why where you locate yourself matters. Silicon Valley has an entire ecosystem of potential customers, employees, investors, suppliers and entrepreneurs. You can go into just about any cafe (and savvy journalists and bloggers often do) and hear conversations about technology, business and growth. In this environment becoming profitable is so easy it can happen almost accidentally .
    Choosing a strategic location helps profits by giving owners a sense that you are surrounded by profits. And I learnt that teachers don’t always have a classroom: sometimes just associating yourself with success, can teach you much more than a smack on a plastic bottom.

If you want to chat about how you can apply these lessons from Silicon Valley unicorns to your specific business, go to the start working with Shaz page.

Silicon Valley tech tour

Partnering For Profit

I’m stubborn.

Sometimes, that’s a good thing. If I’m right and I’m fighting a righteous cause, it’s a very good thing. Nearly every successful person I know has credited at least part of their success to persistence.

If I’m wrong, or what I’m doing isn’t even important, let alone right, stubbornness is a liability.

I once heard a very rich man say “Skeptical and Broke is a bad combination”. He was talking about how thankful he was that he took a risk on something he wasn’t convinced would work. And how now that he was rich, he has turned his skepticism way up.

Just about everything we do is a partnership. We need to recognise what are good partners and what aren’t.

Some people just bring out the best in me. Then there’s the others…

Partnering can be tricky. In business as well as marriage, the right partner can multiply your effectiveness. The wrong partner can block your effectiveness entirely.

And profit is always a partnering thing.

Jesus questioned whether gaining the whole world was profitable at all when the loss was too high – your own soul.

The bible talks about how powerful the word of God is (Hebrews 4:12) but then says it can be rendered completely ineffective by tradition (Matthew 15:6).

Scriptures tell us that faith is the one thing that is absolutely required to please God (Hebrews 11:6), but is not profitable – in fact it is as useless as a corpse – if it isn’t partnered with works (James 2:14-26)

I recently worked in the political sector for the first time. So I studied political books. In Alan Behm’s memoir “No, minister” he quotes the perfect maxim:
“He knew nothing but thought he knew everything; making him perfectly suited for a career in politics”.

Ignorance can be bliss when it is partnered with an insouciant innocence or even a voracious curiosity. But when it is partnered with arrogance it is dangerous at best, and too often completely destructive.

So if you’re mixing it up, how do you find good profit partners?

I look for people that can profit from my knowledge.

I look for situations that can profit from my expertise.

I look for opportunities that will profit from my passion.

I look for projects that will profit from my strengths.

If you do that, you should continually grow in profits.

And it’s just as important to avoid those situations where the losses will be too great. I was reminded again recently how vitally important it is to avoid partners (people, situations, opportunities and projects) that don’t value my knowledge, expertise, passion or strengths. Saying no to those things might make people think that I’m stubborn. And they’re right.

 

Pic Credit: @andrewroblesphoto

Master of Scale

One of my favourite podcasts is Masters of Scale, where Reid Hoffman (Venture Capitalist and co-founder of Linked In) interviews entrepreneurs about how they scaled.

There’s lots of great lessons every episode, that I won’t try to recreate here – it’s worth a listen.

But it always reminds me what a BIG thinker God is.

No, for all the nations of the world
    are but a drop in the bucket.
They are nothing more
    than dust on the scales.
He picks up the whole earth
    as though it were a grain of sand.
Isaiah 40:15

Just picture that for a minute…. God picking up the whole earth as though it were a grain of sand balancing on the tip of his finger….

The truth is the journey for most entrepreneurs involves growing your capacity so that things that used to seem way too big for you to handle, become so easy to handle, it’s like flicking a grain of sand off the end of your finger.

You have to stretch your mindset, exercise your faith, grow your skills, enlarge your ability to deal with finances and much more.

The area that I see first-time entrepreneurs struggle the most is with people skills. Leading a team of people ain’t easy. It just ain’t. But the way you steward people is often the most limiting factor in the scale your business grows to.

Allow your team members to be late, annoying, sick, make mistakes, lacking in talent and disappointing. Because guess what? That’s how you got here, too.

I’m really good at spotting talent. And I’m good at recruiting and developing talent. Mainly because of all the mistakes I’ve made in these areas!

One of the best techniques I’ve learnt, is to look at the other person and repeat in your mind “We need you”. And smile. We are one body. We need each other. Any other mindset is truly a deception.

Often, the reason people seem to be “more trouble than they’re worth” is because they’re not yet in the right spot. An eye is really useful when it’s helping you to see. But if you’re trying to walk on it, it will seem really painful just to be around.

Jesus knew that leaving the 99 to recover the 1 was the only way to ensure His flock would grow into a multi-generational, global flock. We need that cheeky little sheepy baa baa on board. We’re all the better for being together.

So it might be time to do a team audit. Is everyone displaying they’re worth? Are they providing value to others? If they’re not, it’s up to you to unlock their value. How? Usually, by assigning them to a new project, a new team, a new context. How do you choose that new role?

Wait for it. It will shock you. Ask THEM!

And then LISTEN to them. And give them honest appreciation and feedback.

The writer of Hebrews doesn’t say “Don’t neglect the gathering of yourselves together…” He says “Don’t neglect the assembling of yourselves together.” Hebrews 10:25

If you’re the key to growth (and you are), your role is to approach the organisation like an orchestra. You have to make sure all the violinists are sitting together so they’re not poking out the trumpet player’s eye every time they play.

Even if growth isn’t your role, if you are answering phones but you’d rather be blogging or coding a website, help yourself, your organisation, and everyone else around you, by letting them know. There maybe some timing issues, but the sooner you let your team leader know, the sooner you can become a functional part of the assembly.

Success is funny. It’s like putting together a Swiss watch. Your assembly shouldn’t have even one screw loose. You might need to use tiny tweezers and a magnifying glass. Assemble it to be a finely honed machine – not losing a second – “working like clockwork”.

That’s the irony of thinking big. Scale is about being able to handle the whole earth as if it is a tiny, delicate, detailed grain of sand. Getting the details right is what allows you to go global at staggering speed.

Jesus commissioned us to go into all the WORLD = BIG thinking….
and make disciples = SMALL doing.

On the first episode of the Masters of Scale podcast, the co-founder and CEO of global growth Godzilla AirBnB, Brian Chesky, summed it up this way “In order to scale you have to do things that don’t scale”.

 

Priceless Advice to Profit

One of the best things you can do to profit, is to step away from your business.

I heard a preacher last month say “I love those big red double-decker buses they have in London. I took a photo of one for you!”

Up on a giant screen flashed a completely red screen. And he said “Sometimes you’re too close to see what is right in front of you!”

So, getting some distance is often the first step to getting wisdom.

Have you ever met someone who only ever sees problems (even when everyone else is awestruck by a miracle)? They think they’re so clever they want to put floaties on Jesus because they think they alone understand the difficulties that Jesus just can’t see.

Even if you’re not surrounded by problems or problem people, take some time out from listening to your own thoughts and from seeing what is up close. Listen to the advice of others who have already beaten their own path to profit.

Often, they’ll tell you how profit is the worst place to start (but a great place to end).

One of the unique things about entrepreneurs, unlike other business owners, is that they are usually creating something brand new. So there’s not necessarily going to be technical advice of how to solve your specific problems.

But there are clues left by other entrepreneurs about what might be even more important – people like Mark Zuckerberg, Richard Branson, Jeff Bezos and Steve Jobs.

The point is, there’s always help. This video helped me – I trust you are at least inspired to pursue your own pathways to profit. And hopefully also learn something that you can put into action today to help you see a double-decker busload of profit heading your way!

 

Why do Shepherds shepherd?

Sheep need a shepherd – that’s a no brainer in marketplace terms. But Shepherds surely have lots of other choices, especially these days; brand ambassador, social media manager, youtube star – all just as soul-enhancing as shepherding, right?

So why do reasonably sane people with lots of other choices become shepherds?

Now, if you’re a pastor, forgive me, but you’re probably way off track, already.

You see, pastors don’t seem to even hear the word shepherd when you say shepherd, they hear “pastor”. They start thinking about God’s calling, commissioning, anointing.

They think about people.

But, just try for a moment, to think like a real proper shepherd. King David wasn’t pastoring people, he was shepherding sheep.

Why?

Okay, yeah, his dad probably made him. But then why did Jesse choose that?

Real life shepherds, look at you weird if you ask them that question.

They look at you the same way my niece looks at me when I ask her why she hasn’t got her PJs on and brushed her teeth ready for bed even though I’ve asked her three times already.

Like, it’s a dumb question.

Like, I should know the answer.

Profits.

VALUE – MONEY – INCOME – PROFIT – Marketplace.

Is this why Jesus chose marketplace disciples??
Because they would NOT think like pastors?

Maybe the reason Jesus and all of his disciples were the best people to grow the church were because they thought like business people not church people.

Maybe Jesus wanted His church to be… wait for it, pastors, brace yourself… profitable!

Now – you’re going to be shocked because I won’t think like you think.

You’ll probably even think I’m way off.

I’m wrong …

But ask yourself – seriously.

Am I perverting the way God made things?
or am I just saying it the way God made it?

Because if I’m perverting or twisting God’s ways then you can call me demonic…

But if I’m just pointing out God’s ways to you, you have to at least listen to what I say, right?

Even if you don’t like it.

It’s going to HELP you.

When King David wrote about God, he wrote about a Shepherd who provided ALL the needs of his flock (Psalm 23). That Shepherd needed to be pretty well resourced, right?

This Shepherd didn’t just let us hear his voice on Sundays, but he got in the kitchen and laid on a feast for us (even when our enemies were in our face), who was with us during our worst times, and who made sure our cup was overflowing.

Shepherds were the ones who got the call from the angels at the birth of Christ (Luke 2)

More than one.

OUT at night … living where the sheep lived.

24/7 shepherding.

They weren’t namby pamby “Sunday is like a work day for me” pastors.

They were doing the long hours, the midnight shift.
Why? Because sheep herds need more protection during the night than during the day.
How many night shift pastors do you know?

I don’t mean the occasional late night phone call.
I mean spending EVERY NIGHT with your flock? You know, like small business marketplace people usually do.

Most pastors I know are working way too hard and simultaneously not hard enough. They’re working too hard at shepherdy things and not nearly hard enough at helping sheep get their sheepy things done. Some are so out of touch with sheepy things they barely know what functioning like a sheep looks like anymore.

Is this why Paul continued in the marketplace?
To protect against church-think?

How do you do it?

Add value to sheep.

Forget “hear my voice” – they’ve been doing that.
And it hasn’t helped you or them that much – really, has it??
Well, has it?

Give ’em good pastures, an environment with:
– good location
– rotation

Get ’em breeding – duplicating themself – that’s the number 1 skill a profitable shepherd ensures his sheep maintain. Lambing season is the highlight – and it’s not just because lambs are cuter than most sheepy baa baas. A good shepherd will intervene in all sorts of unnatural ways to get sheep doing what should come naturally!

Take your sheep to market, let them see demand and supply in action, up close and personal.

Even if they’re not producing lambs for you, at least fleece them!

Hello, pastor? Remember, how I said to stop thinking like a pastor…

Yes, I am seriously suggesting you fleece your flock. That’s what they’re there for.

Shepherds know that when they take value from the sheep, they are actually giving value to the sheep. Did you ever hear about Shrek, the kiwi sheep that got lost for 6 years. His fleece was so heavy it could have caused chronic issues:

  • The weight was so heavy he could barely get up
  • The wool covered much of his eyes, he could barely see
  • The thick coat could’ve caused heat stress

Shrek continued growing on his own, but no-one benefited from it until his Shepherd found him. Shrek was growing, but worse off. There were no woolly jumpers for customers those 6 winters – the marketplace was worse off, and no payday either – the shepherd was worse off.

You see, when you take value from sheep, you do three things:
1. take burdens from them, and

2. bring provision to yourself, and

3. bring value to the marketplace.

All marketplace people know that customers have two choices when dealing with your business.

They can either keep their problem, or keep their money.

They can stay hungry, or buy food from you.

They can stay bored, or buy a movie ticket from you.

They can get frustrated trying to write a blog piece that sells, or get you to write for them (call me ;-).

Taking their money helps them function better. They get better results. They literally feel better about themselves. And they start to grow anew.

I’m not talking about gouging them for your own selfish benefit. I’m not talking about short-term opportunists here. I’m talking about the natural way, the way things are, and always have been, designed to work. I’m talking about a fair, mutual, exchange of value here.

 

Good shepherds help protect their value. They invest in sheep dip. They weed out the thistles in the paddock and fertilise the clover and alfalfa.

And they fence sheep in. Jesus called it a door (John 10:7).

Sheep without a shepherd, or sheep with a shepherd that is just a hireling, are like sheep with a wolf.

Scattered.

That’s the kind of future we don’t want for our flocks (yes, I’ve started talking about people, now).

Scattered – distracted. Shepherds remind us of what is important, they focus us. They intervene when we are going astray.

Scattered – disparate. Shepherds fence us off from disunity, and directionless wanderings. They unify us. They show us the quickest path to provision.

Scattered – unproductive. Shepherds make us work together, so we, well, work. We reproduce another generation. We know how to grow a fleece – on a timetable. Our milk flows (mmm goat’s cheese). Eventually, our Shepherd might even chuck us on the barbeque on Australia Day!

Sadly, many pastors are scattered, too. My hope and purpose for this blog post is that it helps us all start fleecing and focusing and stop scattering.

Marketplace shepherds need to know these skills, too.

We all need to be reminded of Jesus’ words to Peter.
Do you love me?
Feed my sheep.

Feed them real sheep food; help them focus on growing profits, regularly, so that yielding their annual profits to you is not only a natural part of life for them, it’s a real weight off their shoulders.

Otherwise, you’re just leaving them useless and helpless, like youtube stars to the slaughter.

 

1,200 Times More Profits (in less than an hour)

Recently, I’ve been reminded of the old adage “time is money”.

On two separate occasions, with vastly different people, I asked a question where the answer was binary – only two possible options.

Or so I thought.

Both people actually must have heard me ask “what completely irrelevant topic is so important to you that you want to talk about it for forty minutes and avoid answering my question altogether?”

I’m sure of that, because that’s exactly what they did.

So, they turned a question which could have easily been answered in 4 seconds and instead spent 600 times as long not answering it. 

But remember this wasn’t 600 times of just their time alone, they wasted 600 times of my time, too. 

What if a third or fourth person were involved?

If someone wanted to rob your money instead of your time would you let them? 

If I told you there was a way I could make you 1,200 times more profitable, you’d probably be really happy. If I told you all you had to do was shutup, maybe a little less happy…

This reminds me of when Jesus was at Mary & Martha’s house. Martha was really busy – run off her feet – doing loads of things. 

None of which were necessary.

Mary was only doing one thing, and it was the only thing that was needed.

Like most people who are using their time ineffectively, Martha tried to recruit others into her fruitless panic.

When Martha complained how busy she was, Jesus basically told her there was no need to be busy at all.

I don’t think Martha would’ve been very happy with that. But it was probably the best piece of advice she would ever hear.

Is it possible you could be one thousand times less busy and you don’t even know it?

Is there a more profitable way to spend your time? And the time of those around you? 

Maybe, it’s time to spend some time examining how you spend your time. 

There could be a 120,000% increase in profits waiting for you, less than an hour away, right under your nose (literally). 

Managing Time To Profit

Time Management

Today is the last day of the Summer season in Australia. And it’s also the last day of a season of more than ten years of my life … so it’s got me thinking about times and seasons.

When God the Son talks to God the Father we get to listen in on how the divine leaders of the universe think and what issues concern them. In John 17:1 we see Jesus beginning the conversation with “Father, the hour has come….”. Timing is so important!

Time is mentioned throughout the Scripture. Indeed, the first thing God communicates is an answer to the question “When?” … In the beginning. If you read Scripture with the question “When?” in mind, you might be surprised just how often the management of time is an issue addressed by the biblical writers.

I’ve been reminded recently of two of the most productive ways of handling your time and tasks so that you’re not squandering your profits – whether you use online profit systems or good old fashioned ones.

1. Avoid To Do Lists

I was recently put on the spot, in front of a group of people, to organise a group outing. Whilst, I would have preferred to be asked in private so I could either accept or decline without embarrassing myself or my leader, I accepted. And completed the task, in front of the group, within just one minute.

This reminded me that if you are tasked with something that isn’t on your To Do List and you can take action straight away, do it now (so it never makes it on to your list). You’re more likely to procrastinate if it is someone else’s idea and you don’t “own” it. People often spend a lot of time managing their To Do List (e.g. transferring a simple item over many days or even weeks), rather than doing their To Do List. You’ll save all of that time, and mental stress, if you avoid putting it on your To Do List and just do it now!

Also, if someone gives you their task (who you think really had the time and resources to do it themselves), doing it while they’re still with you, lets them see how quick and easy it is, too – which might inspire them to do it themselves rather than delegate next time. Hopefully, that will help keep it off your To Do List forever.

#ExecuteQuickly

2. Make Plans Once

Having organised the event, at their request, with the input and agreement of everyone in the group, within a minute, a week later the leader then changed the plans.

If you’ve made a plan with someone, let alone a whole group of people, rescheduling is a nightmare. Firstly, even if there are no other impacts, you are adding the extra time to communicate the new details. People are often tightly scheduled these days, and moving your agreed time can mean every other thing in their day needs to be adjusted. Whilst changing details of date, time or venue, may possibly be marginally better for you, the ripple effect for multiple other people can waste literally countless hours of time and profits – and create stress for multiple people.

When leaders say “Follow me” and change course midway, it weakens the ability of participants to trust them next time they want followers to agree to their schedule items (especially if leaders don’t clearly communicate what the benefits of the change were). And it shows a lack of respect for the time of others.

Whilst it only took me another minute to call the venue and cancel the booking, I hate doing it. As a small business owner myself, I know that everything from staffing to cashflow planning can change with a cancelled booking. And, frankly, I don’t need the reputation of being someone whose word is fickle and cannot be relied on.

Think very, very carefully before you are tempted to reschedule.

#RescheduleRarely

Following these two simple time management tips will help you profit not just today, but they will set you up with personal habits and a reputation for being someone who can deliver, everyday.

Leave a comment and let me know what time management insights you have found in Scripture or in practice.