Attracting Younger Members Masterclass

The Attracting Younger Members Masterclass with Seth Brooks live from Portland, Oregon was amazing!
Seth revealed his secrets for reaching 5-10,000 young people every week
How he doubled a young adults group in less than 60 days
Where young people gather (online and offline) so you can reach large numbers easily and instantly
Leadership Lessons for Growing Organisations

and literally, much, much more!

Aaaaaand because I love you, I’ve made the replay available.

Oh yeah, and it’s FREE!

Simply, go to our ShazMedia channel to register and you can access the replay immediately.

 

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5 Profit Lessons From Silicon Valley

For as long as I can remember I’ve always had a propensity to teach. Even before I started school, I somehow knew that a teacher stood out the front and talked while everyone else listened. I wanted to be the person others listened to. As a four year old it had nothing to do with money or profits, I just enjoyed teaching. So I would line up all my dolls and teach them. Inevitably, they were naughty (I don’t know where I picked up such a foreign concept from ūüėČ so I would smack their tiny, plastic bottoms!

Two weeks ago I spent time in Silicon Valley and I didn’t sit in a classroom, but I learned lessons that I’d never heard anyone else talk (or write) about.

  1. Size Matters
    The most overwhelming first impression was how HUGE everything was. I felt really tiny all of a sudden, like a four year old in a world of adults. Google, Facebook and Apple all have massive properties. I knew they were global companies and that their headquarters would be big. But there is not just one large building, there is campus after campus, building after building, facility after facility. At Google for example, you’ll need a cycle to move between all the locations which sprawl out over Mountain View.
    Creating a sense of scale, helps profits by giving your customers confidence.
  2. Security Matters
    These tech giants are not just concerned with keeping their software secure, they all have a very visible army of security guards physically protecting their properties. You are not allowed into any of their buildings. You are instructed to just take a photo and move on. And it’s even more pronounced in Silicon Beach (in Los Angeles’ Venice Beach area). Google’s offices don’t even have a logo. And Snapchat’s headquarters has no logo, frosted glass windows and security guards.
    Creating a sense of security, helps profits by giving your employees a sense of confidence.
  3. Real Estate Matters
    Google especially, and to a lesser extent Facebook and Apple have leveraged their income streams into successful investments in real estate. Google owns much more real estate than the offices that their more than 50,000 employees turn up to every weekday. In fact, they own more than 10% of all real estate in the neighborhood. There are places you can stand in Silicon Valley where Google is the owner of everything as far as the eye can see.
    Creating a sense of permanency, helps profits by giving your investors a sense of confidence.
  4. Education Matters
    Facebook is the favourite choice of the big three, especially among women, who want to work with Sheryl Sandberg, and everyone who wants a healthy work/life balance (the sprawling employee carpark is empty on the weekend). Apparently, for every one job opening at Facebook, an average of 10,000 applications pour in. Apple has a reputation for attracting those who love design and want to be the best, but different… even though there is a lot of pressure and constant deadlines. Google has high pressure deadlines too. I was told that “Push” is the favourite word of managers there. And the carpark is sadly full on the weekend. But it is the place you go, if you want to get the best training and development. The Education you receive at Google is *almost* as good as students receive at the nearby campus of Stanford University. All three of the giants benefit from this local pool of students where the campus is packed with motivational banners saying things like “Change the world!”
    Creating a culture of learning helps profits by giving suppliers a sense that you will continue growing.
  5. Location Matters
    I once read that the quickest way to acquire any skill is by association. I’ve read many times that you are the sum of the five people who most associate with. That’s why where you locate yourself matters. Silicon Valley has an entire ecosystem of potential customers, employees, investors, suppliers and entrepreneurs. You can go into just about any cafe (and savvy journalists and bloggers often do) and hear conversations about technology, business and growth. In this environment becoming profitable is so easy it can happen almost accidentally .
    Choosing a strategic location helps profits by giving owners a sense that you are surrounded by profits. And I learnt that teachers don’t always have a classroom: sometimes just associating yourself with success, can teach you much more than a smack on a plastic bottom.

If you want to chat about how you can apply these lessons from Silicon Valley unicorns to your specific business, go to the start working with Shaz page.

Silicon Valley tech tour

Master of Scale

One of my favourite podcasts is Masters of Scale, where Reid Hoffman (Venture Capitalist and co-founder of Linked In) interviews entrepreneurs about how they scaled.

There’s lots of great lessons every episode, that I won’t try to recreate here – it’s worth a listen.

But it always reminds me what a BIG thinker God is.

No, for all the nations of the world
    are but a drop in the bucket.
They are nothing more
    than dust on the scales.
He picks up the whole earth
    as though it were a grain of sand.
Isaiah 40:15

Just picture that for a minute…. God picking up the whole earth as though it were a grain of sand balancing on the tip of his finger….

The truth is the journey for most entrepreneurs involves growing your capacity so that things that used to seem way too big for you to handle, become so easy to handle, it’s like flicking a grain of sand off the end of your finger.

You have to stretch your mindset, exercise your faith, grow your skills, enlarge your ability to deal with finances and much more.

The area that I see first-time entrepreneurs struggle the most is with people skills. Leading a team of people ain’t easy. It just ain’t. But the way you steward people is often the most limiting factor in the scale your business grows to.

Allow your team members to be late, annoying, sick, make mistakes, lacking in talent and disappointing. Because guess what? That’s how you got here, too.

I’m really good at spotting talent. And I’m good at recruiting and developing talent. Mainly because of all the mistakes I’ve made in these areas!

One of the best techniques I’ve learnt, is to look at the other person and repeat in your mind “We need you”. And smile. We are one body. We need each other. Any other mindset is truly a deception.

Often, the reason people seem to be “more trouble than they’re worth” is because they’re not yet in the right spot. An eye is really useful when it’s helping you to see. But if you’re trying to walk on it, it will seem really painful just to be around.

Jesus knew that leaving the 99 to recover the 1 was the only way to ensure His flock would grow into a multi-generational, global flock. We need that cheeky little sheepy baa baa on board. We’re all the better for being together.

So it might be time to do a team audit. Is everyone displaying they’re worth? Are they providing value to others? If they’re not, it’s up to you to unlock their value. How? Usually, by assigning them to a new project, a new team, a new context. How do you choose that new role?

Wait for it. It will shock you. Ask THEM!

And then LISTEN to them. And give them honest appreciation and feedback.

The writer of Hebrews doesn’t say “Don’t neglect the gathering of yourselves together…” He says “Don’t neglect the assembling of yourselves together.” Hebrews 10:25

If you’re the key to growth (and you are), your role is to approach the organisation like an orchestra. You have to make sure all the violinists are sitting together so they’re not poking out the trumpet player’s eye every time they play.

Even if growth isn’t your role, if you are answering phones but you’d rather be blogging or coding a website, help yourself, your organisation, and everyone else around you, by letting them know. There maybe some timing issues, but the sooner you let your team leader know, the sooner you can become a functional part of the assembly.

Success is funny. It’s like putting together a Swiss watch. Your assembly shouldn’t have even one screw loose. You might need to use tiny tweezers and a magnifying glass. Assemble it to be a finely honed machine – not losing a second – “working like clockwork”.

That’s the irony of thinking big. Scale is about being able to handle the whole earth as if it is a tiny, delicate, detailed grain of sand. Getting the details right is what allows you to go global at staggering speed.

Jesus commissioned us to go into all the WORLD = BIG thinking….
and make disciples = SMALL doing.

On the first episode of the Masters of Scale podcast, the co-founder and CEO of global growth Godzilla AirBnB, Brian Chesky, summed it up this way “In order to scale you have to do things that don’t scale”.

 

Priceless Advice to Profit

One of the best things you can do to profit, is to step away from your business.

I heard a preacher last month say “I love those big red double-decker buses they have in London. I took a photo of one for you!”

Up on a giant screen flashed a completely red screen. And he said “Sometimes you’re too close to see what is right in front of you!”

So, getting some distance is often the first step to getting wisdom.

Have you ever met someone who only ever sees problems (even when everyone else is awestruck by a miracle)? They think they’re so clever they want to put floaties on Jesus because they think they alone understand the difficulties that Jesus just can’t see.

Even if you’re not surrounded by problems or problem people, take some time out from listening to your own thoughts and from seeing what is up close. Listen to the advice of others who have already beaten their own path to profit.

Often, they’ll tell you how profit is the worst place to start (but a great place to end).

One of the unique things about entrepreneurs, unlike other business owners, is that they are usually creating something brand new. So there’s not necessarily going to be technical advice of how to solve your specific problems.

But there are clues left by other entrepreneurs about what might be even more important – people like Mark Zuckerberg, Richard Branson, Jeff Bezos and Steve Jobs.

The point is, there’s always help.¬†This video helped me – I trust you are at least inspired to pursue your own pathways to profit. And hopefully also learn something that you can put into action today to help you see a double-decker busload of profit heading your way!

 

Why do Shepherds shepherd?

Sheep need a shepherd – that’s a no brainer in marketplace terms. But Shepherds surely have lots of other choices, especially these days; brand ambassador, social media manager, youtube star – all just as soul-enhancing as shepherding, right?

So why do reasonably sane people with lots of other choices become shepherds?

Now, if you’re a pastor, forgive me, but you’re probably way off track, already.

You see, pastors don’t seem to even hear the word shepherd when you say shepherd, they hear “pastor”. They start thinking about God’s calling, commissioning, anointing.

They think about people.

But, just try for a moment, to think like a real proper shepherd. King David wasn’t pastoring people, he was shepherding sheep.

Why?

Okay, yeah, his dad probably made him. But then why did Jesse choose that?

Real life shepherds, look at you weird if you ask them that question.

They look at you the same way my niece looks at me when I ask her why she hasn’t got her PJs on and brushed her teeth ready for bed even though I’ve asked her three times already.

Like, it’s a dumb question.

Like, I should know the answer.

Profits.

VALUE – MONEY – INCOME – PROFIT – Marketplace.

Is this why Jesus chose marketplace disciples??
Because they would NOT think like pastors?

Maybe the reason Jesus and all of his disciples were the best people to grow the church were because they thought like business people not church people.

Maybe Jesus wanted His church to be… wait for it, pastors, brace yourself… profitable!

Now – you’re going to be shocked¬†because I won’t think like you think.

You’ll probably even think I’m way off.

I’m wrong …

But ask yourself – seriously.

Am I perverting the way God made things?
or am I just saying it the way God made it?

Because if I’m perverting or twisting God’s ways¬†then you can call me demonic…

But if I’m just pointing out God’s ways to you, you have to at least listen to what I say, right?

Even if you don’t like it.

It’s going to HELP you.

When King David wrote about God, he wrote about a Shepherd who provided ALL the needs of his flock (Psalm 23). That Shepherd needed to be pretty well resourced, right?

This Shepherd didn’t just let us hear his¬†voice on Sundays, but he¬†got in the kitchen and laid on a feast for us (even when our enemies were in our face), who was with us during our worst times, and who made sure our cup was overflowing.

Shepherds were the ones who got the call from the angels at the birth of Christ (Luke 2)

More than one.

OUT at night … living where the sheep lived.

24/7 shepherding.

They weren’t namby pamby¬†“Sunday is like a work day for me” pastors.

They were doing the long hours, the midnight shift.
Why? Because sheep herds need more protection during the night than during the day.
How many night shift pastors do you know?

I don’t mean the occasional late night phone call.
I mean spending EVERY NIGHT with your flock? You know, like small business marketplace people usually do.

Most pastors I know are working way too hard and simultaneously not hard enough. They’re working too hard at shepherdy things and not nearly hard enough at helping sheep get their sheepy things done. Some are so out of touch with sheepy things they barely know what functioning like a sheep looks like anymore.

Is this why Paul continued in the marketplace?
To protect against church-think?

How do you do it?

Add value to sheep.

Forget “hear my voice” – they’ve been doing that.
And it hasn’t helped you or them that much – really, has it??
Well, has it?

Give ’em good pastures, an environment with:
– good location
– rotation

Get ’em breeding – duplicating themself – that’s the number 1 skill a profitable shepherd ensures his sheep maintain. Lambing season is the highlight – and it’s not just because lambs are cuter than most sheepy baa baas. A good shepherd will intervene in all sorts of unnatural ways to get sheep doing what should come naturally!

Take your sheep to market, let them see demand and supply in action, up close and personal.

Even if they’re not producing lambs for you, at least fleece them!

Hello, pastor? Remember, how I said to stop thinking like a pastor…

Yes, I am seriously suggesting you fleece your flock. That’s what they’re there for.

Shepherds know that when they take value from the sheep, they are actually giving value to the sheep. Did you ever hear about Shrek, the kiwi sheep that got lost for 6 years. His fleece was so heavy it could have caused chronic issues:

  • The weight was so heavy he could barely get up
  • The wool covered much of his eyes, he could barely see
  • The thick coat could’ve caused heat stress

Shrek continued growing on his own, but no-one benefited from it until his Shepherd found him. Shrek was growing, but worse off. There were no woolly jumpers for customers those 6 winters – the marketplace was worse off, and no payday either – the shepherd was worse off.

You see, when you take value from sheep, you do three things:
1. take burdens from them, and

2. bring provision to yourself, and

3. bring value to the marketplace.

All marketplace people know that customers have two choices when dealing with your business.

They can either keep their problem, or keep their money.

They can stay hungry, or buy food from you.

They can stay bored, or buy a movie ticket from you.

They can get frustrated trying to write a blog piece that sells, or get you to write for them (call me ;-).

Taking their money helps them function better. They get better results. They literally feel better about themselves. And they start to grow anew.

I’m not talking about gouging them for your own selfish benefit. I’m not talking about short-term opportunists here. I’m talking about the natural way, the way things are, and always have been, designed to work. I’m talking about a fair, mutual, exchange of value here.

 

Good shepherds help protect their value. They invest in sheep dip. They weed out the thistles in the paddock and fertilise the clover and alfalfa.

And they fence sheep in. Jesus called it a door (John 10:7).

Sheep without a shepherd, or sheep with a shepherd that is just a hireling, are like sheep with a wolf.

Scattered.

That’s the kind of future we don’t want for our flocks (yes, I’ve started talking about people, now).

Scattered – distracted. Shepherds remind us of what is important, they focus us. They intervene when we are going astray.

Scattered – disparate. Shepherds fence us off from disunity, and directionless wanderings. They unify us. They show us the quickest path to provision.

Scattered – unproductive. Shepherds make us work together, so we, well, work. We reproduce another generation. We know how to grow a fleece – on a timetable. Our milk flows (mmm goat’s cheese). Eventually, our Shepherd might even chuck us on the barbeque on Australia Day!

Sadly, many pastors are scattered, too. My hope and purpose for this blog post is that it helps us all start fleecing and focusing and stop scattering.

Marketplace shepherds need to know these skills, too.

We all need to be reminded of Jesus’ words to Peter.
Do you love me?
Feed my sheep.

Feed them real sheep food; help them focus on growing profits, regularly, so that yielding their annual profits to you is not only a natural part of life for them, it’s a real weight off their shoulders.

Otherwise, you’re just leaving them useless and helpless, like youtube stars to the slaughter.

 

1,200 Times More Profits (in less than an hour)

Recently, I’ve been reminded of the old adage “time is money”.

On two separate occasions, with vastly different people, I asked a question where the answer was binary – only two possible options.

Or so I thought.

Both people actually must have heard me ask “what completely irrelevant topic is so important to you that you want to talk about it for forty minutes and avoid answering my question altogether?”

I’m sure of that, because that’s exactly what they did.

So, they turned a question which could have easily been answered in 4 seconds and instead spent 600 times as long not answering it. 

But remember this wasn’t 600 times of just their time alone, they wasted 600 times of my time, too. 

What if a third or fourth person were involved?

If someone wanted to rob your money instead of your time would you let them? 

If I told you there was a way I could make you 1,200 times more profitable, you’d probably be really happy. If I told you all you had to do was shutup, maybe a little less happy…

This reminds me of when Jesus was at Mary & Martha’s house. Martha was really busy – run off her feet – doing loads of things. 

None of which were necessary.

Mary was only doing one thing, and it was the only thing that was needed.

Like most people who are using their time ineffectively, Martha tried to recruit others into her fruitless panic.

When Martha complained how busy she was, Jesus basically told her there was no need to be busy at all.

I don’t think Martha would’ve been very happy with that. But it was probably the best piece of advice she would ever hear.

Is it possible you could be one thousand times less busy and you don’t even know it?

Is there a more profitable way to spend your time? And the time of those around you? 

Maybe, it’s time to spend some time examining how you spend your time. 

There could be a 120,000% increase in profits waiting for you, less than an hour away, right under your nose (literally). 

7 Bible Verses for Business Owners

  1. Genesis 1:1 In the beginning God created the heavens and the earth.
    Not everything that has a beginning is great, but everything that is great has a beginning – make sure 2017 is beginning with God.
  2. Romans 8:28 And we know that all things work together for good to those who love God, to those who are the called according to His purpose.
    If things aren’t working for you, it’s probably because they’re not working together. Make sure your systems create synergy.
  3. 1 Samuel 21:8 And David said to Ahimelech, ‚ÄúIs there not here on hand a spear or a sword? For I have brought neither my sword nor my weapons with me, because the king‚Äôs business required haste.‚ÄĚ
    Speed is often a better weapon than a sword or a spear. Make sure your systems can respond to changing circumstances with haste.
  4. Luke 19:23 ‘Why then did you not put my money in the bank, that at my coming I might have collected it with interest?‚Äô
    Jesus suggested to even the wicked servant that he should have used systems where profit grows instantly, continuously and effortlessly, like interest at the bank.
  5. Deuteronomy 8:18¬†‚ÄúAnd you shall remember the Lord your God, for it is He who gives you power to get wealth, that He may establish His covenant which He swore to your fathers, as it is this day.”
    Simply remembering can create wealth. Make sure your systems include reminders so the important things don’t get forgotten and do create wealth.
  6. Habakkuk 2:2 Then the Lord answered me and said:
    “Write the vision

    And make it plain on tablets,
    That he may run who reads it.”
    Making things plain is powerful – it can turn readers into runners. Ensure your systems bring simplicity, not complexity, so they power up your profits.
  7. Isaiah 48:17 Thus says the Lord, your Redeemer, The Holy One of Israel: “I am the Lord your God, Who teaches you to profit, Who leads you by the way you should go.
    God could have chosen any method of helping us to profit, but He chose to be the teacher; the fastest path to profit is teaching. Make sure your systems include leading others so they know the ideal way to go.

The ideal way to get more bible-based resources to create prosperity for business owners, leaders and managers, is to apply now to start working with Shaz Jones in 2017.

 

Costly Technology

Seventy-Five years ago, America was attacked, by Japanese forces, at Pearl Harbor. The USS Arizona alone lost 1,177 souls. The attack cost a total of 2,403 American lives. A further 1,178 were injured.

I visited Pearl Harbor earlier this year and of all the many lessons we can learn from this terrible tragedy, the story of technology perhaps tells the wider story of America’s entry into World War II the best.

Code was a big part of the wartime strategies. Yes, there were coding and decoding machines very similar to what we would now recognise as computer coding. But there were also simple codes – like secret names for operations.


One of the most effective codes of the day, was essentially a code of conduct – silence. The strategic non-use of radio technology, helped to deliver the crucial element – surprise.

“Tora! Tora! Tora!” was like the facebook status of the day – a signal to everyone in the know that the goal had been achieved.

The biggest technology failure, and it was much worse than this year’s census debacle by IBM, was the failure associated with the new technology of the day – radar. The US Army was only using it for 3 hours a day, and because it was a new technology all the operators were inherently inexperienced. Even so, the operators trusted their new tool and told management of their concerns – but the manager dismissed their warnings. It was his first day on the job.

The ability to escape detection was one of the key “success” factors in the Japanese attack. And it is still a strategy widespread in technology wars today. For all of the blatant attacks by hackers that you hear about, there are many more which go undetected, let alone publicized.

One of the key lessons of Pearl Harbor is the recognition of an investment in technologies that aid in detection. Radar had been considered “a toy” before the attack; there isn’t an airbase anywhere in the world that would operate without it today.

Technology investors and managers today would do well to remember these lessons that came at such a high cost.

Whilst radar was a disruptive leap of innovation, it was a less radical incremental technology which did the actual damage. Pearl Harbor was too shallow for traditional torpedoes. But the Japanese had modified conventional torpedoes by designing a fin, which turned them into brutally effective shallow-water aerial torpedoes.

It’s always less risky to make a proven technology better, so don’t discount the power of a simple design tweak – it could mean a simple strategic advantage – or a matter of life and death for thousands of souls.

And in that context, as well as the more mundane day-to-day uses of technology, we’d all do well to remember the best technology decision you can make is summed up in the original slogan of tech giant, Google; “Do no evil”.

 

 

 

Attention please…

I was 12. In my first year of high school. Learning new subjects, compulsory subjects that I had no interest in.

The first word I learned in German was “Achtung”.

My teacher was very fond of saying it.

I’d heard it in the war movies my dad was fond of, too.

Little did I know how important “attention”, in any language, would become in my life.

Today’s economy, including vast tech profits from blogging and social media, is predicated on this oh so powerful concept.

If people aren’t paying attention to you, they won’t be paying money to you, or anything else, either.

Like him or loathe him, Donald Trump, is brilliant at getting attention. In television, real estate and presidential campaigns, the ability to garner attention is one of the key drivers of success. And, as Donald has discovered more recently, attention is a double-edged sword that can just as easily bring failure.

Whilst you’re reading this you’re probably not paying attention to the temperature your skin is feeling, how hungry your stomach is, the smell of your body odour, the taste of the saliva in your mouth, the way your face is resting, the sounds surrounding you and a thousand other things. The Reticular Activating System in your brain has filtered them out so you can focus your attention on learning (great decision by the way! ;-).

Have you ever had the experience where you’ve bought a new car or new dress and then suddenly you see it appearing everywhere? It’s not because they weren’t there before. It’s just that now you’ve started paying attention, you can see what has always been there. It’s the job of the brain to *not* notice most things. You are receiving information on things all the time – and 99.9% of things are filtered out from your attention automatically by the brain.

In the bible, the word “attention” is used more in Proverbs than in any other book. The writer of Proverbs was the wisest man in all the world. He urges us to pay attention to wisdom, understanding, words of instruction.

King Solomon also warns kings¬†that when the leader is paying attention to lies it can multiply results and transform all of his team into “wicked” servants. Be very careful about placing the full force of your organisation on something that no-one should be paying attention to.

Where you place your attention  is a fundamental tenet of wisdom. If you use your attention wisely, strategically, it can radically transform your results.

I’m amazed what most people *think* is their biggest problem. It might be their weight, their debt, their back pain, their partner. But really, the source of most of these problems, is that they are paying attention to the wrong things. Even the fact that they think these problems are their biggest problem is, more often than not, the cause as well as the symptom of their real problems. And usually it is also blocking them from seeing the solutions they need.

Political campaigners know that there are all kinds of things we can give attention to; sex, sports, stocks, soap operas… We can get all caught up in gossip, criticism, fear… and politics.

Or we can give our attention to faith, opportunities, success, profits, the best in people, things we can be thankful for, tolerance, patience, amazing grace, love.

Every day, every second really, you have a fresh opportunity to choose where to place your attention. Do it strategically, and you’ll find that one act alone will transform your results.

If I haven’t said it to you before, thank you for reading. I appreciate your attention.

 

Why Vision-casting is so Powerful and Productive

Robert Redford, Steve Jobs, David Cameron… all the best leaders spend at least some of their time casting vision.

But why? What is it about vision-casting that is so productive for already powerful, global leaders?

vision

Well, firstly, vision effects outcome. And sometimes the stakes can be really high. Consider Britain’s decision this week on whether to remain or leave the European Economic Union.

The future of an entire nation changed in one day. Powerful!

On the other side of the world, Australian shares lost $50 billion of value in shock.

The question of whether to stay or “Brexit” was quintessentially a question of vision. What kind of future did the people of Britain want? A future based on the possibilities of partnership with their powerful neighbours in Europe, or the freedom and control of a self-reliant future.

To cast their competing visions, leaders travelled the length and breadth of the country, several times over, to meet with people personally. Yes, there were brochures, and media appearances and social media campaigns, but the majority of time spent by the leaders was spent in front of a voter’s face.

At first glance, especially from a time-management point of view, this might seem like an incredibly unproductive thing to do. Why shake one person’s hand, when you could tweet to twenty million during that same time? Why address a small community meeting of eighty entrepreneurs¬†in a tiny village when you could instead be interviewed on BBC broadcasting to eight million viewers?

Even Donald Trump, who doesn’t like shaking hands with anyone, and will (*probably) tell you himself “I’ve made a lot of money in media, I’m very good on television. I translate very well on Twitter”, has spent months out on the road criss-crossing America with personal appearances.

It’s all about the Proximity of Presence. There’s something about being in the presence of the vision-holder that doesn’t quite transcend into traditional and social media. Blogs and those other channels are great supplements, reminders and reinforcements, but for truly productive vision-casting think Michelle Pfeifer and Robert Redford – try and get all Up Close and Personal. (Yes, I realise the irony of quoting a non-personal appearance to encourage personal appearances ūüėČ

Okay, so we’ve answered why vision-casting is necessary (the stakes are high), we’ve answered how to do it (up close and personal). But why does it work so effectively?

Here’s how Steve Jobs answered that question:

vision
If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you. #quote Steve Jobs

Ephron W. Taylor said it ¬†this way. “Define the vision (this is the seed of self-leadership)”.

Leaders multiply into more leaders through vision-casting. Leaders help you lead yourself, and ultimately lead others, by planting and nourishing vision.

If a leader can plant the seed of vision in you, she doesn’t have to spend mountains of energy or time to motivate you towards success, that seed will grow generations of¬†motivation in you, from the inside out. You’ll probably even start dropping¬†seeds in your own network of contacts.

Vision is the ultimate leverage. You’ll achieve much more, with much less, if you cast vision seeds that grow into their own orchards of vision in others. And it’s massively scaleable – vision can multiply rapidly.

So next time you are talking with someone you want to work with, think of the weird old Christmas Carol lyric:

Do you see what I see?” (it also talks about lambs, talking wind, and stars with tails who have apparently gone out for a disco – probably best NOT to think about those things if you want your vision to sound credible ūüėČ

Said the night wind to the little lamb,
do you see what I see
Way up in the sky, little lamb,
do you see what I see
A star, a star, dancing in the night
With a tail as big as a kite
With a tail as big as a kite

The vision locomotive¬†just pulled an entire¬†nation into massive change in one day – such massive and quantifiable change it¬†had billions of dollars of economic impacts¬†in the hip pockets of investors on the other side of the world. And that’s just day one of the changes.

 

If you want your work to produce such powerful and productive effects, lead with your hand. Get off the computer for a change and go and shake someone’s hand. Because if we can learn anything from sexy Robert Redford, it’s that¬†even the most visionary leaders look better up close and personal.